Why do customers use "Food Delivery"?

 Why do customers use "Food Delivery"?

"Food delivery" service has been popular in many countries for a long time, and many people are already used to this kind of ordering mode.

When the food delivery service entered the market, it offered a variety of food ordering discounts, so that it was cheaper to order food on the platform and let the delivery person deliver the food to the home than to consume in the store. Young people who know how to use the APP keep introducing their friends to use it, so there's been a boom in food delivery.

With the OUTBREAK of COVID-19, many people are cutting back on eating out to avoid the risk of infection, and traditional catering businesses are suffering. On the other hand, the restaurants that use food delivery service not only do not lose revenue due to the epidemic, but also do not have a widespread use of food delivery service, and their performance has even increased. This article will analyze the advantages of food delivery from the perspective of "customer".

"Customer demand" for outward Delivery orders

Consumer Behavior is when a person chooses to use a product or service to meet a need. "Demand" is the fundamental motive of consumption. Food delivery is the act of allowing customers to order their food online and deliver the food to consumers after the deliveryman picks it up at the restaurant. For the consumer, it means someone helps him to go out and buy food.

Come to think of it, when do we need someone to go out and buy us a meal?

Have you ever had this experience? You've been working so hard all day that you've forgotten to make time for dinner.Instead, ask a co-worker to help you buy lunch, or simply eat microwaved food from a convenience store. You come home, too tired to cook, and worried that your child is hungry, so you buy dinner outside.

When you think about it, there are more people in need than we thought. First of all, it is because of "physical reasons" that people are inconvenient or unsuitable to go out. They include disabled people, injured patients, elderly people with mobility difficulties, children who are not yet independent, pregnant women who are not fit to move around..., etc. The second is the need for delivery services for "environmental reasons". For example, people who can't leave at work, including the shop owner, employees, office workers with short lunch breaks, nurses who need to stay with patients, movie crew with full schedules, people without transportation..., etc.

Many groups "have to" ask for help to buy food. By food delivery, they don't have to worry about having no one to help buy food.

"Convenience" of food delivery

The World Cup soccer game starts, so a group of friends at home drinking beer and watching the game. After a few hours, some people want to eat, but don't want to leave, for fear of missing the crucial moment, so no one is willing to go out to buy food.

There are times in life when we don't want to go out and buy food. Maybe it's not wanting to miss a game. Maybe it's just raining and not wanting to go out. Some people call these people lazy, while others think they just know how to enjoy life. However, for the catering industry, these people are customers with consumption power and demand. It's like table service and fancy decor in a restaurant. The same is to provide the "customer service" required by customers, and then use the service to attract more consumers to spend.

Consumers' "time cost"

Ordering through food delivery requires extra delivery fees, and many restaurants even charge more for delivery than the original price due to cost considerations. Many people think it is not a good deal to spend more money to buy the same meal. But such arguments often ignore important "time costs".

How valuable is your time?

Suppose an office worker takes 5 to 10 minutes to get to the restaurant, 5 to 10 minutes to stand in line to order, and 5 to 10 minutes to walk back to the office.It takes 15 to 30 minutes to bring the food back to the office.

For some consumers, it is very cost-effective to spend some delivery fees and save the time to go out. You can even order a meal with several colleagues to share the cost of delivery. Statistics show that regular users of food delivery have higher incomes than the average. Faced with the increasing competition in the food delivery market, stores should think about how to obtain orders from these consumers so as to make more money.